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Core Palette: Do you have 3 primary colors and 2 functional neutrals defined in hex, RGB, and CMYK? Typography: Are your display and body fonts licensed for web and commercial desktop usage? Voice Guidelines: Can a new copywriter pick up your style guide and immediately write a matching social post?
Branding28 June 20268 min read
The brand identity checklist we use before every launch
From tone of voice to favicon, the 24 assets a modern brand needs before it goes public.
From tone of voice to favicon, the 24 assets a modern brand needs before it goes public.
The Foundation
Before making any noise publicly, your visual identity needs to scale effortlessly across mobile viewports, high-density desktop displays, and print collateral.